| You now have a Web site and want to be top in | | | | that happens, then be concerned with the first 5. |
| your marketplace. What do you do next? | | | | Since you are 'shooting' for top 10 in Google, the top |
| Hopefully you have used some wisdom in choosing a | | | | sites on Google are the most important to you. |
| website name which includes at least one and maybe | | | | Go to the first website on your list you obtained. |
| two good keywords for your website. Since one of | | | | Once you are on their home page, right click on the |
| the most important elements to your website is | | | | upper left of their website. You should see a pop-up |
| keywords along with good website optimization, if | | | | appear which gives you choices and you will then click |
| you haven't done this, not all is lost as you can still | | | | on 'view source'. This may look very confusing if you |
| obtain the right keywords for your website and | | | | have never done this before, but you only need to |
| weave them carefully into it. You could pluck words | | | | concern yourself of the information between the and |
| from the air but you won't necessarily choose | | | | the area. This is where the meta tags for search |
| keywords that will attract visitors. You want | | | | engines are located. Whenever a search engine goes |
| keywords that attract visitors if you want visitors to | | | | to a website, it is the first information that is read by |
| your website. You need to know which keywords | | | | it's spider. |
| bring visitors and how many visitors a specific | | | | The most important information is the Title and the |
| keyword can be expected to bring. This calls for | | | | Description. The keyword meta tag is no longer as |
| research. There are a couple of ways to research | | | | important as it once was with Google however, a lot |
| this. You can purchase the services of and they have | | | | of the smaller search engines still use them so they |
| a free trial version as well as the weekly, monthly | | | | are a good thing to also have on your site. Make a |
| and yearly fee versions. The best version to use is | | | | hard (paper) copy of the subject websites so you |
| the weekly as you then will have a week to fine | | | | can compare what they are using and what is |
| tune your keyword selection and this does take | | | | working for them. This helps give you your final |
| some time. Also, the weekly version gives you full | | | | analysis for choosing the right keywords. It will also |
| access to all the variables necessary to conduct a | | | | show you information regarding selecting the right |
| solid research. Google analytical tool for searching for | | | | title and description. You can improve on what they |
| keyword traffic is extremely helpful. | | | | are using by following some simple facts which are |
| This tool will give you not only the results of the | | | | that titles should contain no more than 68 characters |
| keyword you input but also many suggestions for | | | | (count spaces too), descriptions should be no longer |
| other keywords related to your subject keyword. It | | | | than 158 characters, there should be no words such |
| is good to be somewhat limiting in your choice of | | | | as the, of, and, etc. in your title and description. |
| keyword you enter but not so limiting that you will | | | | If you put unusual characters in this area, it can |
| not receive a lot of suggestions. An example of this | | | | cause a split of the information towards your count |
| would be if you are selling an automobile and want to | | | | by the search engines so try not to do so unless you |
| target buyers for your car plus you have a website | | | | have chosen two or more specific keywords that |
| for this. A suggested keyword could be: automobile | | | | are totally unrelated to each other. It is best not to |
| sales or automobile buyers. Specific keywords would | | | | re-use your words in the title itself. Make it count for |
| be if you had a 1995 Jeep Cherokee for sale then | | | | you. You can incorporate 2 or 3 keyword phrases |
| you would enter Jeep Cherokee buyers or sales. | | | | into one in your title therefore making them |
| The problem with this is that it eliminates presenting | | | | important to your site. Always keep in mind that the |
| your Jeep Cherokee to more buyers than people | | | | first words expressed in either the title or description, |
| who be looking specifically for a Jeep Cherokee and | | | | tell the search engine spiders that these words are |
| some buyers would maybe buy this Jeep if they just | | | | the most important keywords for your site so make |
| knew more information about your Jeep so you | | | | sure you write them that way. This fact also applies |
| eliminate other potential buyers. This is they way | | | | to content within the site. The one problem you will |
| your thinking and attack of your subject keyword | | | | encounter is when you are writing to become search |
| should function. But it is just one element in your | | | | engine friendly, you are not becoming necessarily |
| keyword selection. | | | | visitor friendly. It is best to overcome this within your |
| You then need to check the website traffic for each | | | | content somewhat but they are not harmonious |
| keyword. Personally, I prefer using the Google Tool | | | | situations for a site which wants top 10 on Google |
| since most of the search engine traffic is derived | | | | quickly and relatively fast. |
| from Google and my goal is generally to become | | | | There are more issues to beating your competitors |
| within the top 10 of Google. In the case above | | | | but we can only deal with the most important here |
| involving sales, I would eliminate from the list | | | | and these things will have the biggest impact. You |
| provided by Google, keywords that are extremely | | | | must also realize that an important fact to your |
| high in traffic as the competition is also great for | | | | competitors site which causes them to have their |
| those keywords so traffic of approximately 50,000 | | | | position is their back-links which are links on other |
| or more are not words I would choose for my | | | | relevant sites which point to their website. To make |
| project but keywords that average about 3,000 or | | | | this a simple process for you, find out what they |
| more. | | | | have by going to the website of Link Popularity and |
| The perfect number actually averages between | | | | checking to see how many links point to their site. |
| 10,000 to 20,00 but you may find that those | | | | Check out all three search engines; Google, Yahoo |
| keywords are harder to reach and you can | | | | and MSN. The nice thing about this website is that |
| re-structure your website later to incorporate them | | | | they also give the URL (website address) of the site |
| into your site whereas in the beginning, it is much | | | | that links to these websites. If you read them, you |
| easier to choose easier to reach top 10 and that | | | | can approach many of them to place a link on their |
| includes long tailed keywords for your specific target. | | | | site to your site. Make sure you have looked at their |
| Long tailed keywords are a list of words put | | | | website and you are very respectful and |
| together that the public in general enters into the | | | | complimentary in your request. Say something nice |
| search box of a search engine to get to sites they | | | | about their website. By this time you have your |
| are interested in viewing. The Google tool for | | | | proper title and description to use to give them. |
| information from Google on how much traffic is for | | | | There are two other things you should do to reach |
| each keyword and suggestions for keywords is | | | | top in your industry fairly quickly. One is to establish a |
| within our resource information. You should be able to | | | | link trading system with 'like' sites. Most of the time |
| just copy it and place it in your URL address bar for | | | | choose complimentary sites to your site however, |
| your browser. | | | | sites which incorporate your 'anchor' (title) text on |
| Next we get to the fun part of your research. Do | | | | their site too are the most effective, however if a |
| you know who your competition is? If not, then, | | | | site has an overall Google ranking of 4/10 or more, |
| stepping back from your work, think about your | | | | you may choose to trade links anyway as this can |
| business and what specific keyword do you think a | | | | affect your Google 'count' and help you. Evaluate |
| person would search for in order to find your product | | | | each one thoroughly before agreeing to trade links. |
| or service. Go to the Google search bar and enter in | | | | Since you need A LOT of links to catch up with your |
| this specific word. You are not entering in your | | | | competitors, you might decide to adopt a different |
| keywords necessarily now but maybe even the | | | | theory on trading links in the beginning. Use a simple |
| hottest or most popular keyword for your product | | | | link trading software that HELPS you get more links |
| or service. What you will receive is a list of websites | | | | and helps you shorten the time to place them on |
| which are your competition. So, now how do you | | | | your site. You can find systems at |
| compete? We need to take a look at the web-site's | | | | The next thing you can do to find websites that |
| optimization and their meta tags. You want to create | | | | might interest you or your site will interest them is to |
| your own but you need to know 'what works'. You | | | | join a couple of websites which offer the service of |
| should be concerned with the first 3 websites unless | | | | helping websites find each other and the best I have |
| you cannot access all of the site's information and if | | | | found are linkmarket. |